Monday, July 5, 2010

The battle of words

Whenever it becomes in any way probable that the teams of England and Germany might meet in a football world cup, a forestalling battle of words breaks out in the two countries. Up until the internet and interactive web tools came along, that mostly happened in mainstream media, mostly on the terrain of tabloids, the most prominent ones being the british "Sun" and the german "Bild". Today, however, this battle also encompasses the blogosphere and discussion boards on the websites of the aforementioned tabloids. UTT will look into these platforms and will try to shed a light on what the driving forces and ideas behind the verbal battles might be.

Sunday, July 4, 2010

Hello World

Every journey has a first step, and every blog has a first post ... well, this is it :)